It’s no surprise that one of the top branding issues of branding is creating new and fresh content on a weekly basis. The internet and your audience demand to be fed and you are sometimes caught scraping the bottom of you creative pot looking for content that is not a duplicate of the past ideas. Many sources will tell you to grab content off of another source and change a few words that not only can be time consuming but also less effective to your audience. The content you create should relative to your audience and tailored to your story and how you serve and interact with them. Here are 4 things to keep in mind while creating your content.
The Process
Reason (whats the reason why you are creating this content?)
Why (Why should should they Care about this content?)
How (How are you going to service or showcase your?)
Story (Whats your story and how can you tie it into every piece of content you create?)
Example:
my reason: for this content is to sell insurance
My Why: They should care about this content because its against the law to operate a vehicle in California without out insurance
My How: I have provided insurance to over 100 clients each with different levels of income making sure that they are secure and protected on any highway or street by looking at what they need and finding a resourceful solutions.
My story: My mother was a single parent working a low paying job and one day she was driving and was rear ended she did not have insurance so the car ended just being sold for parts. Now if she had insurance she would of just paid a deductible and had her car back in a few days.
The next steps are up to you on how you develop using the tools you have just learned!!